Positive Female Sexuality

For me, nothing epitomises the current context and debate of positive female sexuality in Australia than luxury lingerie boutique Honey Birdette.
For those who don’t know, Honey Birdette instantly rose to have a cult following of female fans since its launch as ‘Australia’s first sensuality boutique’ back in the mid-noughties. Originally packaged as a pin-up/ burlesque inspired store with glamorous cherry-lipped shop assistants, champagne and decadent accessories, where women can carefully select lingerie or accessories for themselves rather than a $20.00 faux lace teddy from the local adult store. The first time I discovered a store I was thrilled I felt as if id walked into Dita Von Teese or Bettie Pages wardrobe, nipple tassels and all. The store overall was a welcomed concept for Australian women and Honey Birdette has always maintained its aim is to empower women in a feminine space. 
Fast forward ten years and Honey Birdette’s sets have kept up with popular culture becoming raunchier, much more diverse and influenced by sexual sub culture's such as Bondage, BDSM or the Japanese art of rope tying. Young women flock to stores to take a selfie in one of their new sets which can sell out in the space of hours. Now, this is where it gets interesting activist groups claim Honey Birdette is nothing more than a sex shop in disguise infiltrating our shopping centres. A recent headline from a well-known activist group boldly stated “While we're counting dead women Honey Birdette is counting their cash”.
Honey Birdette’s advertising has also started pushing the envelope, with a Xmas themed advert showing a tied up Santa and model in a sexy red set, which the Australian Advertising standards board found in breach of the advertisers code of ethics as it suggested “sexual violence”. Or most recently a Bondage themed set ‘Grace’, gracing the front of stores had parents outraged stating their daughters are confused by the images and should not be seeing them. Since Honey Birdette opened its doors many members of the public in different cities have been outraged the store sells female sex toys in shopping centres and the same activist group mentioned above claims Honey Birdette supports the sex industry and male dominated porn pacing’s. 
Now I don’t have all the answers but for me particularly in The Blossom Guide context once again we are left with female sexuality as being ‘good’ or ‘bad’ ‘or ‘nice’ or ‘threatening’ to community standards, which we don’t see for boys, this will most definitely leave our girls confused. All Honey Birdette advertising only features women (apart from the tied up Santa) and generally depicts women in a sexually powerful position whether you are into bondage or not I’m much more comfortable seeing women own their sexuality than in a compromised position which you can commonly see displayed by other retailers. The expression of sex and sexuality is ultimately a choice and shouldn’t be relayed to us as distasteful. Many women have responded to the backlash against Honey Birdette with statements such as “Luxe me up Valentine” or “Nice girls do”.
In the ultimate hyper-sexualised context we are living in could Honey Birdette, in fact display positive female sexuality up against total derogatory advertising by other industries such as Alcohol, Sport or Fashion? Or have we still got a long way to go and is Australia ultimately uncomfortable with female sexuality?